BP&O

BP&O 全名 Branding, Packaging and Opinion，由设计师 Richard Baird 主理，是英文设计圈里少见的带观点的日常更新站：每天一两篇，把新出的品牌识别与包装拆开评，讲清楚标志的结构、材质选择与印刷工艺，落点常在「这个决定解决了什么问题」，不写空洞赞美。站内另有两个可检索的档案库，Brand Archive 按行业与年份归档案例，Logo Archive 收标志本身，做参考时按线索翻比搜索更快。2025 年起加了 BP&O Plus 的付费内容，深度长文放在里面。\n🔗 档案: https://bpando.org/logos/

BP&O, Branding, Packaging and Opinion, is run by designer Richard Baird and is one of the few English-language design sites publishing daily with an argument: one or two pieces a day take apart new identities and packaging, working through the structure of a mark, the choice of material and the printing method, usually landing on what problem a decision solved rather than offering praise. Two searchable archives sit alongside, Brand Archive sorting cases by sector and year, Logo Archive collecting marks themselves, which is faster than search when you are hunting references. A paid BP&O Plus tier added since 2025 carries the longer essays. ⭐ Notable: daily critique, Brand Archive, Logo Archive, BP&O Plus\n🔗 Archive: https://bpando.org/logos/