The Brand Identity

The Brand Identity 是面向品牌与平面设计的策展平台，内容由三块组成：项目案例、访谈与招聘。案例写法偏过程，会把简报、草稿与最终方案放在一起看，比如哥本哈根面包店 JUNO 的整套餐牌与网站由 COPUS 与 Kontrapunkt 做，从字体、包装到线上都拆开讲；访谈则常请设计公司的负责人讲方法论，像 Koto 谈金融品牌正在变化的规则。另有一个商店卖 mockup、字体与展示模板，以及一块招聘板块。对做品牌视觉的人来说，它是少数把成品与思考过程一起给出的站。\n🔗 案例: https://the-brandidentity.com/features

The Brand Identity is a curated platform for brand and graphic design built on three parts: case studies, interviews and jobs. Case writing leans on process, setting brief, drafts and final work side by side, for instance the Copenhagen bakery JUNO's identity and site by COPUS and Kontrapunkt broken down from type and packaging to the online build; interviews tend to ask studio leads about method, as when Koto explains how the rules of finance branding are shifting. A store sells mockups, type and presentation templates, and there is a jobs board. For people working in brand visuals it is one of the few places publishing finished output together with the thinking behind it. ⭐ Notable: process-led case studies, studio interviews, mockup store\n🔗 Features: https://the-brandidentity.com/features