Rare Beauty

Rare Beauty 是 Selena Gomez 创立的彩妆品牌，主打「包容每一种美」：产品覆盖 40+ 色号的遮瑕、腮红与唇妆，配方轻盈长效。品牌把部分收益捐给 Rare Impact Fund 支持青少年心理健康，是颜值与价值观都在线的 DTC 美妆代表。 ⭐ 明星产品：Soft Pinch 唇油棒 $25、Perfect Strokes 睫毛膏 $24、Liquid Touch 提亮遮瑕 $24

Rare Beauty, founded by Selena Gomez, pairs inclusive high-performance makeup with a mental-health mission: 40+ shade ranges of concealer, blush, and lip products in lightweight long-wearing formulas. A share of revenue funds the Rare Impact Fund for youth mental health. ⭐ Star products: Soft Pinch Lip Oil Stick $25, Perfect Strokes Mascara $24, Liquid Touch Brightening Concealer $24